Cedro Alto Farmers Collective
Cedro Altro Coffee Farmers Collective is a group of small Columbian farmers working together to get their coffee beans directly to the premium coffee roasters fueling the third-wave coffee scene.
Originally called Direct Origin Trading, Cedro Alto recognized the need to refresh the brand identity alongside a name change to better represent their local farmers. We wanted to trade in the illustration that had been their symbol for a true and usable brand mark – the only request: we keep the donkey.
The improved brand identity has already helped Cedro Alto in making connections with clients they had not been able to reach before.